Finance Management of Small Business

Managing finances in a business is among the few important things that need to be considered when starting and carrying out a business. It is all about efficiently and effectively utilizing available funds in order to achieve the objectives of the business. Financial management is aimed at planning, observing, organizing and managing the monetary resources of a business.

Small business finance management strategies

Small business finance management is mostly concerned with procurement, allocation and control of financial resources so that a regular and adequate supply of funds is maintained to run a business. Once the funds are in hand, they should be utilized in maximum possible ways at low costs and should be invested intelligently in safe ventures. A few tips that can help you efficiently use your funds while running a small business are:

In the initial years of managing a small business, you need to estimate how much money you need for a decent living and pull out that money from your business income. Now invest the remaining money back into your business for its growth.

Early wins in the form of high profits may urge you to spend it on leisure holidaying or improve your housing status. You need to be firm and defend yourself against such ideas and wait till your business gets a little more established.

The main expense in a business is covering the payroll of your staff. It is advisable not to hire new employees unless you absolutely need them. When things get busy and a lot of work pressure builds up, you may get tempted to hire more people. Try and stretch the existing staff members to their full potential to get through the workload and hire only if necessary.

Try and save up money on applying for loans and procuring inventory. Taking up loans from banks is a common practice in the business world, but it carries an extra cost of its own in the form of interest you pay while returning. Reducing this extra cost can help you add up and save more money in the long run. This can be done by dividing the total money you need as loan and borrowing it in parts over a period of time. This reduces the overall amount of interest you pay back to the bank. Borrowing the entire amount at once will result in you paying interest for the money you are not going to use till later time.

Keep the money separate for paying the taxes and avoid mixing it with other funds. Paying taxes is of utmost importance and since that money is meant to be given away, it should not be kept or used for other purposes.

Bargain the terms of the agreement with the outside contractors and vendors like delivery services, electrician etc., such that you get a grace period in paying your bills. This grace period can be used to manage your funds and prioritize your other bills more efficiently.

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The Brains Behind Making Financial Decisions

What happens in the brain when choosing between two financial products? How about when the decision is perceived as ‘risky’? Can individual decisions be a predictor of how financial markets work?

These are the sorts of questions that have emerged from the developing relationship between neuroscience and finance… sometimes called “neurofinance” or “neuroeconomics”.

Understanding what happens in the brain when we make financial decisions is relatively new science but it is already proving to be interesting.

The neuroscience

A new lab at the University of Miami’s School of Business has been set up to examine the relationship between the brain and finance.

Using electroencephalography (EEG) to measure electrical activity in the brain, and eye-tracking technology, it conducts experiments on finance students without the need for expensive fMRI technology.

One of the lead researchers explains what the neuroscience is trying to discover:

“Money doesn’t exist in nature. When a person says, ‘I’m going to save 20% of my paycheck to put into a retirement account,’ is that the same part of the brain a squirrel would use to put away nuts for the winter?”

“We’re trying to figure out what parts of the brain we use today to make financial decisions, what they were originally intended to do, and the consistency they have.”

The common assumption is that the decisions we make (regarding finances or anything else deemed as ‘important’) are purely rational decisions, taken without emotions interfering. In terms of finance there is a vast array of metrics used that allow us to make ‘informed’ decisions.

However, the findings from the lab back up previous neuroscience that shows that emotion plays a very important part in all decision-making.

The work of neuroscientist Antonio Damasio demonstrated that people with damage in the part of the brain where emotions are generated are also unable to make decisions – even simple ones like what clothes to wear.

In one of the experiments, students are given two institutions with exactly the same metrics, but with different names of people who run the funds. The latter information should not be a factor in the analysis of which fund to go with, but students consistently choose an American-sounding name over a foreign-sounding name. This is the effect of emotions in the decision-making process.

Can this help explain financial markets?

Neuroeconomics is a growing field that encompasses many fields including neuroscience, experimental and behavioural economics, cognitive and social psychology, theoretical biology, and mathematics.

One of the questions at the forefront of the field is whether understanding what happens in an individual’s brain when they make a financial decision may be extended to financial market behaviour.

The lead researcher at the University of Miami’s School of Business suggests the following:

“If you really think about the market, it’s a collection of people doing stuff. If you really want to understand group behavior, it makes sense to understand how they would make decisions at an individual level.”

A study from the California Institute of Technology sheds more light on this, suggesting that it is a biological impulse to predict how others behave – and that this helps to drive the type of fluctuations in the markets seen in ‘booms’ and ‘busts’. It was found that, rather than making dispassionate decisions based solely on explicit price and value data, traders were driven to predict how the market will change from the behaviour of other traders (in the belief that others in the market knew better than them).

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Things You Must Know About Financial Services

Financial services refer to the services provided by the finance industry. Also, this term is used to describe organizations dealing with the management of money, like credit card companies, insurance firms, investment banks, stock brokerages, and banks. These are the types of firms that compromise the market, providing a wide range of investment and money-related services. In terms of earnings, financial services are considered the largest market resource in the world.

Important Things You Must Be Aware Of

Generally, these services are not limited to the field of deposit-withdrawal, investment, and loan services; but rather in the fields of estate, securities, insurance, trust services, and all forms of financial intermediation like the distribution of financial products as well.

Every day, the needs and expectations of consumers are growing. Hence, making the mark in boosting personal wealth becomes a necessity. Intense competition has cuddled market margins as well as forced plenty of companies to cut costs whilst improving the quality of customer choice and service.

As most organizations are striving to be more entrepreneurial and innovative, the war for talent is escalating. And as the products become more complex and the business environment more uncertain, the risks increase. At the same time, rules and regulation are the tightening highlight within the reach of government and public pressure for improved transparency, supremacy, and accountability.

Today, the winners are those firms transforming the challenges into opportunities to establish more enduring and stronger customer relationships, unlock creativity and talent, and to sharpen their process efficiency. Apart from that, these companies also view these challenges as a means to boost their risk management processes so they can deliver more sustainable returns. Furthermore, they use used regulatory demands as a catalyst for improving market confidence and strengthening the business.

The challenges in the financial services market are indeed forcing the participants to keep pace with technological advances, as well as to be more efficient and proactive whilst reducing risks and costs.

Today, there are already a lot of companies working hand in hand with reputable financial organizations around the world to develop a very sound networking strategy for connecting firms with suppliers, employees, partners, and customers.

Indeed, the financial services market is dynamic and diverse. There are plenty of important things you must be aware of to better understand how such industry operates. It is certainly an ever-changing, high-growth, and versatile market. Businesses with various needs must know that such market offers several selections of suitable financial services.

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High Ticket Affiliate Marketing

I started learning about affiliate marketing several years ago. I had bought a digital product in the form of an eBook from eBay. It seemed like a good business model straight away since the sales were automated, and the product could be downloaded instantly. I looked to do the same thing and created a few of my own eBooks to sell online. However, I struggled for a number of reasons.

But the thought of an automated business system never went away. I continued to look into the idea and this led me to the business model of affiliate marketing.

Affiliate marketing is a form of referral based marketing which rewards the affiliate for a sale made on someone else’s website. Anyone can learn how to become an affiliate marketer. What drew me to affiliate marketing was the potential to work for myself from my laptop, without the need to actually handle products or even speak to any customers!

It was also the sheer scale of potential to earn income from digital sales worldwide.

In the first instance, after I created an eBook myself, I couldn’t get anyone to see my content. I figured people would just buy from a website once I had thrown it into the ‘cyberspace’ of the internet world. I suspect many people make this same incorrect assumption.

The truth was a little hard to bear after a number of failed attempts to promote digital products online. However, my first success came after selling a website building program I had used. I created a free blog from a site called hubpages.com. I wrote about the product and created a product review. This is a simple strategy which many affiliate marketers use to make money on the internet. It works if they can get their content seen by the right audience.

My first sale only made me $40 though but at the time it was huge for me. It was a breakthrough which spurred me on to keep going. For me, it wasn’t just $40. It was the future of my earning potential and the ability to earn from the internet without a boss or a crummy job; something which I was desperate to escape having to do!

Nothing much happened after I made my initial sale. I went from one strategy to another and kept getting distracted by shiny objects which promised more money for less work! It wasn’t until I discovered high ticket affiliate programs that thing really stepped up a gear for me.

Within a few months of joining a high ticket program, I was able to make two high ticket sales after advertising on Facebook. It was absolutely amazing and I thought I’d made it! I rested on my laurels though and because I didn’t have a steady income at the time, I pulled the money out, not even thinking about continuing the marketing.

After that I spent all my time focused on content marketing for a while. Content marketing is a pretty slow strategy but I did get some results from it. It was much, much slower though than the paid marketing I had done previously.

Until I had gained some more confidence in what I was doing, I hadn’t put more money into paid marketing strategies again. When I eventually did, I had another major success. High ticket programs can give you huge commissions, depending on how you position yourself in a business system. Products valued up to $20,000+ can earn you 40% commissions on a single sale.

I had a range of these products within my sales funnel but I didn’t have the right mindset or knowledge to trust the journey I was on! I was too scared to spend money on advertising for quite some time. When this changed, so did my business – dramatically for the better.

The power of subscription products also suddenly came into my awareness. Although I had this sales funnel, I didn’t understand it for a long time. It is ‘geared’ to pay you in multiple ways. Subscriptions are just one strategy which can pay you again and again for work done previously.

With subscription products, you sell something once, and it pays you an income – potentially for life. Even a small subscription commission month in month out, can be far better than the odd sale here and there of a much more valuable product. Over time, and as your number of memberships grows, your income grows too.

Multi-tier sales are another feature of the best high ticket affiliate programs. With multi-tier, you can earn commissions based on the sales of your referrals. This means that if you sell membership products of a certain business system, your members sales count as your own and you get a percentage of the commission.

Up-sells are another component of a good high ticket sales funnel. A good sales funnel will have a range of products which you can earn commissions on. You don’t need to sell every product personally because an in-house sales team will do this for you. Simply refer people into your sales funnel and let the funnel do the work.

As an affiliate marketer, your main focus is on marketing. With the right business model, you can earn in multiple ways for having referred customers to useful products and services which will be of value to them.

My journey to find the high ticket affiliate programs was a long one filled with a lot of failures! I tried selling smaller valued products in a variety of different ways. I used organic content marketing strategies and paid strategies to market products. But it wasn’t until I discovered the right business model that things changed for me.

With a good business model you can have more confidence in your marketing strategies. With the right training and mindset, you can accomplish a lot more in a shorter time period.

So, if you want to be an affiliate marketer, I would recommend looking at high ticket affiliate marketing. It is still a business and like any business it takes hard work and motivation to keep going and to make it work. But it takes the same amount of work to fail many times if you face in the wrong direction from the start!

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The Power of Content Marketing

WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

THE NECESSITY OF CONTENT MARKETING

Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

STATEGY FOR CONTENT MARKETING

Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

VARITIES OF CONTENT

Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

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5 Result Oriented Tips To Make Money Writing Job Succesful

People across the globe are turning their fortunes by undertaking make money writing jobs. Presently, these jobs are available in numerous formats. Depending upon your experience, expertise and knowledge, you can earn enough to sustain your lifestyle. In fact, many are choosing this as a nice career options as it offers great money and freedom to write on your niche topic. Here, you get an opportunity to write on different topics for different lengths.

Adhere to these 5 tips if you wish to be in this field:

Tip 1

Display Your Ability And Talent

If you wish to earn the appreciation of your readers, it is better to exhibit your true ability and latent. You can accomplish this simply by adopting an unique writing approach. For instance, you can imbibe the writings with your personal happenings in life. Likewise, you can go about injecting some element of humor in your writings. This flexibility is definitely a bonus as traditional forms do not give you this privilege.

Tip 2

Choose Your Niche Topic Judiciously

Remember – not all writers succeed in this field. This is partly because they make an unwise decision while selecting the niche topic. Depending upon what you choose, the length of your write-ups will vary. For instance, if you are writing in a technology blog, the post ought to be of 300-350 words. Similarly, if it is a non-technology blog, it can vary from 500-1000 words. This is why selecting your niche wisely can make or break your fortunes. It is the length of the posts that determine the quantum of hours you have to devote in make money writing projects.

Tip 3

Make The Best of Your Abilities

Today, writers are writing posts /articles for their individual blogs as well as on behalf of other website owners. In case of later option, you can earn by ‘selling’ articles written by you. let us not forget, there are thousands of websites in the cyberspace. Website owners are on constant look out for writers who can writer fresh content on their behalf. This clearly means if you have the abilities in you, earning large sum of money is quite possible.

Tip 4

Network With Others

There is a cut-throat competition in the online content industry. In order to outwit their rival competitors, web owners are ready to pay more for fresh content. They prefer so as it helps their websites to earn top ranking in search engines. Therefore, if you create a better network it enhances your chances to market your writing product. Networking helps to spread word about you. When you get any opportunity, just grab it and make the most of it.

Tip 5

Have Patience

If you are a beginner in this field, you can expect great pay. However, with time you become more experienced and established. This will give you an upper hand when it comes to bargaining power for the price. In fact a lot of writers are earning fulltime having spent few years in this field as a part-timer. Needless to say, it does take some time to establish this reputation and goodwill in make money writing field. You can easily achieve it provided you have loads of patience.

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Top 7 Tips To Access The World of WordPress Store Owners

1. How to Reach WordPress Store Owners?

So you want to reach the world of WordPress owners of stores. You can reach owners on WordPress fairly quickly by typing the words WordPress Store on the search engine within WordPress itself. You then get a drop-down list of all the stores available on WordPress.

Once you get the drop down list, you can then find your particular niche of stores that you want to target and attract and begin to build a system to become very attractive to these particular entrepreneurs.

2. Attract Store Owners

Becoming attractive to online shop owners on WordPress will require research. To connect with only those people that own stores will mean being able to provide store-owners with something they will need.

Knowing what the most important objective is to them will go a long way towards keeping you within their circle and attracting more like-minded clients. Posting news articles and the latest updates on pertinent topics for store-owners such as articles like Generate Online Sales Faster will go a long way.

3. The Main Objective

No matter what age, location or demographic they belong to, most owners have one thing in mind and that is to generate sales. Getting their products moving out the virtual door is the main goal. This is, after all, what will generate cash and keep business running with the passage of time.

Knowing that this is the objective of store owners will help you zero-in on what you can provide them.

Having a product or service that will get products of WordPress store owners moving out the virtual door is what will get you more clients.

4. Get The Word Out

To reach WordPress owners of stores, you can connect to your niche’s online influencers and begin to get the word out to store owners about a product, feature, app or service you plan to offer. It is not unlike reaching actual customers. The difference is that your customers or potential clients happens to be entrepreneurs on WordPress.

It helps to think of it as having a regular marketing strategy for normal customers except that the particular audience you have in mind happens to be people that own a WordPress store.

Building a relationship with these professional store owners can be done using the outreach possible by influencers. Subscribe to blogs, follow them on social media accounts and be specific about your target store-owner. You can also comment on blog posts, respond to updates on Facebook and even tweet back on Twitter.

The point is that you need to get into their circle of influence and within their radar to get noticed and build credibility as a service or product provider.

5. Blogging Helps

To attract the store-owning clientele on WordPress, it helps to have a blog. Posts like Top Ten Tips for WordPress Store Owners will be sure to catch their attention. You can even include tweets and posts you have done on other sites to gain credibility even further.

6. Build A Relationship

Most WordPress store owners are in it for the long run. For the most part, each store owner would have carefully put together a social media integrated strategy to advertise and promote their site and products. They will usually have more than a few traffic-generating techniques that they are putting into action.

As a way to attract entrepreneurss, you will need to put something similar into play. Plan a strategy of integrated marketing and traffic generation. The difference is that your particular traffic happens to be those people that own a store on WordPress.

Building a long term relationship will mean consistently keeping in touch, providing services and seller-products they are interested in and new methods of attracting customers that they will want to jump on. Being ahead of the game really is the key. Remember, their sole purpose of existence is to get products moving out of their store.

If you can prove that you can consistently help them generate sales with what you provide, you can be sure to build a long-term relationship with each store owner you connect with.

7. Welcome Feedback

In every area of virtual existence, improvement comes from being open to feedback and tweaking your services to suit the needs of your clients. This includes store owners on WordPress. Find out what they like and what they don’t.

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Abilities of the Best Virtual Assistant

Helping you with the administrative tasks is not the only job of being a Virtual Assistant. An Online Personal Assistant can help you assist your business in various ways; one is helping you manage your people. Lots of VA are most skilled and technology savvy. They can be a great factor in increasing your efficiency in running your business.

Reliability
One of the abilities of the best Virtual Assistant is Reliability. It is the most important one, and it seems to be the most common. Clients outsource you and expect you to be always available to be their online personal assistant. Your clients trusted you and expected you to finish your task on time. You need to let the client know whats going on the assigned task, instituting how and when you should update them when they outsource you and also before you begin each new task. Being reliable and professional is necessary for this industry. Reliability is having good communication and keeping your clients updated.

Time Management
Another ability is using their time more effectively and practicing good time management skills. Most of the Virtual Assistant work in long hours and that is why it’s important to plan your tasks well. You’ll probably have numerous things to do in a day so plan ahead (leaving time for unplanned things to drop in) and schedule tasks for when you’re at your most efficient. Providing a calendar to all your assignments will surely help you.

Good Communication
Having good communication skills is one ability that will satisfy your client. A Virtual Assistant must inform the client how there is progressing, so it is very important to establish how and when to update them also when each new task had begun. If unforeseen circumstances cause a delay in your work, you email your client before your deadline passes to let them know when they can expect your tasks and why.
Online Personal Assistant are asked to do various things they have never done before and sometimes to do everything. To become an effective virtual assistant, you need to be resourceful and find the data yourself. Providing solutions and solving problems for clients is the whole point of becoming a virtual assistant. Be honest with your client about the extent of your abilities, and you will do well. You’re not supposed to know everything, but the best virtual assistant will inform clients when he never encountered a task before and reassured the client that he would be satisfied to find out what needs to be completed and get back to the client with the right answers.
The Online Personal Assistant should keep on learning and to be on top of trends and changes in both his industry and in the world of technology. He should have keen investigative skills. If his client wants him to use a new application to communicate with him, then he should quickly learn how it works.

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Why Content Is King-Top 4 Reasons

Content is King–it’s a well-known fact. It’s the content that mainly decides if your message will eventually reach your prospects, and if your services/products will find buyers and users in the market.

In short, the very existence and success of your brand, and making it more exciting, depends on the content supporting it.

If the content is relevant, of a high quality, and peppered with the right keywords, at the right places, it will help your business find its feet and flourish.

No wonder, Content is called King even while there’s a high demand for effective and result-oriented content writers.

Why Content is King and what makes its use so vital?

Content matters for many reasons even as its clever use is critical.

Content Helps You:

1. Draw Visitors

Nowadays, most people surf to find what they could be interested in, and so offering information–through crisp and easy-to-understand language on the Internet–is the surest manner of drawing the targeted traffic to your business website.

In case you pepper your text with the words or phrases that the common users may use to get information through the search engines–like Google and Bing–your website will figure in the search results, with high rankings, perhaps, on the first pages.

2. Build Trust

Content helps build trust with your prospects. It may not be easy to sell your products or services sitting hundreds of miles away from your prospects.

The problem becomes acute when your prospects don’t even know you, and have no idea how good (or bad) your products and services are.

But quality and well-written content, gives you a chance to overcome this hurdle, and connect and build trust with your would-be buyers and prospects.

It helps you show your guests who you are, how you care, and why you care. Content helps you show to your site visitors that they are special and matter for you.

The result: your prospects begin to trust you even as this shows in the success and growth of your business.

3. Exhibit Your Expertise

When you offer high-quality content that’s related to the subject of your site, you not just draw your targeted prospects, you also show your proficiency in the field to those who matter for your business.

You inform your visitors that you are expert on the issue and know it inside out.

Your guests will obviously listen to you to improve their life, and follow your advice by using your services and buying your products.

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The Internet Lifestyle For College Students

The reality that most college students are facing when they graduate from school are either.

One.

They will not be able to find a job.

Two.

If they do find a job, it won’t be the one that they want to work at.

Which is why starting an internet business in their dorm room and working on it around their schedule is the best option for them.

Many go out and do part-time work, but that is really a waste of time.

Students would better off using that same amount of time to working on an internet business that will start bringing them in passive income.

There are 2 types of income that you can earn.

Active income- the amount you are paid for by the hour for being there.

Passive Income- money coming to you, whether or not you working or not!!

See the difference?

Your main goal in your career is to set up a business that allows you to earn MASSIVE passive income daily!!

This is what the schools aren’t teaching their students and it is a huge problem in our society.

Okay, now that you understand the difference between active and passive income.

Here are the 4 steps to starting your online business from your dormitory and living the internet lifestyle.

1). Target a market or niche.

2). Set-up a 1-page opt-in site.

3). Drive a lot of traffic to that site.

4). Monetize that traffic.

This is an outline of what your internet business should look like.

Now, let’s go little more into details here about each step.

Targeting a niche.

Do your research and find out what type of problems your classmates are facing in school or look to find a product or market that is being underserved.

Once you find it.

Go get a product or service that can solve that problem.

It’s really that simple.

Also, make sure that the market you choose is full of hungry prospects.

Because the market will always determine the niche that you choose to go into to.

After you find your affiliate product.

Buy a domain name and set up a 1-page site.

You will need to write up a short 12-page report that you give away to people who opt-in to your newsletter.

Your report must be of value to your prospect, because you want to build trust with them with this report.

Next, do videos to drive traffic to your site.

I would interview experts in your niche and then link your site in the resource box.

Start a Facebook group as well.

Write a few articles or share them in your newsletter.

Okay now.

The next thing is to start making money from all your previous efforts.

You should have already signed up with a ClickBank/Commission Junction and any other affiliate program.

It’s free too, so don’t worry about that.

I like to contact companies who don’t have an affiliate program and then help them create one and create a distribution channel from there.

Look, this is just an outline that any college student can use to get started.

Keep this in mind too.

This only cost you about 30$ to start and you can use the money from your sells to reinvest in growing it to 6 figures.

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